Further Reading is an interdisciplinary research format of the Design Department at the University of Applied Sciences Potsdam. Advancing digitalization and new media formats are fundamentally changing reading habits, knowledge transfer and creative methods. The annual symposium series explores the future of reading and the design of texts across digital, analogue, immersive, and interactive environments. It is complemented by specialized courses, including seminars and workshops. Further Reading creates spaces for critical reflection and shaping the future of reading.

Further Reading 2025:
Designing for Readability
Further Reading 2025: Exhibition Language and Text as Means of Inclusion
Further Reading 2025:
Workshop Post-binary Typography for a debinarised future

Further Reading 2024:
Reading Knowledge
Further Reading 2024:
Workshop The Library. The Unknown Place.

Symposium 02: Digital typography for three-
Further Reading 2023:
Digital typography in three-dimensional spaces

Symposium 02: Digital typography for three-
Further Reading 2022:
Perspectives on designing texts


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We thank the University of Applied Sciences Potsdam and the Design Department for their financial support. Many thanks to all the other helping hands who contributed behind the scenes and were not mentioned by name.

Concept & idea:
Vertr.-Prof. Constanze Hein, Prof. Christina Poth, Prof. Susanne Stahl

Scientific coordination & organization:
Prof. Christina Poth, Prof. Susanne Stahl

Students 2025:
Maria Döring, Mara Wackenroder

Students 2024:
Tilmann Finner, Johann Jacoby, Mark van Leeuwen


Students 2023:
Maria Döring, Tilmann Finner, Mara Wackenroder


Students 2022:
Maria Döring, Marina Ortega Velaz




Contact/Privacy

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Digital typography
for three-dimensional spaces


21 April 2023


Speaker:


Maximage

David Keshavjee


FIELD.IO

Paul Brenner, Margot Hofmans


Ricardo Meyer



Maximage


Julien Tavelli & David Keshavjee

© Maria Trofimova
Maximage is a swiss design studio established in 2009 by David Keshavjee and Julien Tavelli, then joined by Guy Meldem and Daniel Haettenschwiller. The studio is working as a collaborative team in the field of corporate identity, typeface design, website, editorial, art direction and colour consultant. Maximage’s practice offers a reflexion about today’s production process in digital and print design. Their recent commissions include books for Louis Vuitton, Palace Skateboards, Nike and Kunsthalle Basel. They are also publishing new typefaces on their platform Maxitype.
Weltformat-Festival – Edition 2019
Weltformat-Festival – Edition 2019
Weltformat-Festival – Edition 2019
Weltformat-Festival – Edition 2019
Weltformat-Festival – Edition 2019
Weltformat-Festival – Edition 2019
Weltformat-Festival – Edition 2019
Weltformat-Festival – Edition 2019

FIELD.IO


Paul Brenner
Margot Hofmans
FIELD.IO is a contemporary creative office that delivers Future Aesthetics + Computational Innovation to global brands, for seamless and integrated experiences and storytelling. Margot Hofmans and Paul Brenner are designers and part of FIELD.IO since many years. With them being a fundamental part of the creative implementation of projects, they will provide insights into ideation, research and development as well as in their daily working practices. At Further Reading they will investigate their relationship with type in digital space with a focus on form and pattern and how type can be treated as assets, objects or obstacles.

IBM – Think conference 2019
IBM – Think conference 2019
IBM – Think conference 2019
IBM – Think conference 2019
IBM – Think conference 2019
Adidas Running Lab
Adidas Running Lab
Adidas Running Lab

Graphic AR Lab


Ricardo Meyer

In the Graphic Augmented Reality Lab, the potential of augmented reality (AR) for design is explored at the interface of digital and analogue media. With this new lab, the Department of Design is further developing its research and teaching offerings in the direction of digital transformation and providing a variety of opportunities to design future-oriented AR content. Ricardo Meyer supports the responsible professors Klaus Dufke and Sven Völker as workshop manager.

student project
student project
student project
student project